With your Business Profile on Google, users can leave ratings and reviews of your business. Here are the guidelines you should follow when directing people to your business or referencing user reviews in your marketing materials.
An approved sticker to encourage user reviews
Your first step is to check out the materials that are available in our Google My Business marketing kit. This kit includes approved stickers to encourage customers to review your business, book with you, order from you, or follow you – all directly through your Business Profile on Google. Plus, you can generate social media posts and printable posters. Learn more here.
Check out the kitWe strongly encourage you to use the stickers available to you in the marketing kit. But if they don’t work due to space or context constraints, you may use our approved “Google G” icon.
Our Google G icon is available for download here, which you may use to reference or link to your Business Profile on Google when asking customers to review your business or highlighting the latest praise – provided that you don’t alter it and you follow these guidelines.
Link directly to your Business Profile on Google when using the icon online.
Make sure the G icon has enough space around it so that it remains easy to see.
If you’re using our icon in a lineup of other social media icons, make all the icons the same size. Where possible, we prefer that our logo be placed first.
Don’t use the icon for any purpose other than promoting your Business Profile on Google, and especially not in a way that implies you’re endorsed by or affiliated with Google, or that you’re an official Google product. Don’t promote businesses that do not comply with our terms and conditions.
Don’t distort, stretch, remove, or alter any part of the artwork in any way, including changing proportions, shape, color, and angle or adding effects like drop shadows.
When talking about your business’s rating, follow these guidelines.
Describe your rating as being “on Google.” Include an “as of” date, whether you’re talking about your overall rating or your total number of reviews. Only reference Google in plain text or use the official materials provided on this page.
Don’t use terms like “Google-rated” or “Google rating” that may imply the rating comes from Google rather than from users.
Don’t use our logo or any unofficial logos, badges, or lockups. “Google Reviews” is not the name of a Google product or service, and there is no logo for it.
You must obtain consent from the reviewer if you want to use customer reviews of your business for your own marketing purposes, such as on your website or in print or digital ads. You can reply to customer reviews to ask if you can use them in your marketing materials. Google cannot provide you with additional contact information.
Our marketing kit can help you generate custom posters, social media posts, and other materials that feature permitted excerpts of user reviews.