It’s great to see our logo being used to show our support of the events and initiatives we sponsor. If you have a sponsorship deal, here’s the process and guidelines for you to follow. (And if you don’t, we have some options.)

An example of how we signal sponsorship.

First you need a sponsorship deal

The general guidelines below are for those who have an active or upcoming sponsorship deal from Google. If that’s you, have the Googler you’re working with request approval to use our logo directly from our brand team, rather than using our standard request form yourself. This will ensure a quicker turnaround time.

General guidelines

Once you have a sponsorship and you’ve been given approval to use our name or logo, keep these principles in mind so that Google is portrayed accurately, clearly, and consistently.

done Be specific

Be clear and precise about Google’s involvement with your organization or event.

close Don’t exaggerate

Don’t overstate Google’s role or your relationship with Google.

done Use helpful language

Use language such as “sponsored by,” “supported by,” or “made possible by” when referring to Google’s role.

close Don’t claim we’re partners

Don’t use words such as “partner,” “partnership,” “powered by,” or “endorsed by” when referring to your relationship with Google.

done Be accurate

Only reference Google for the specific purpose and time period in which the sponsorship is active.

close Don’t list past sponsorships

Don’t reference Google outside the context of the engagement purpose or period, such as on a list of “past sponsors” or in materials unrelated to the sponsorship.

Visual guidelines

When Google’s logo shows up in a list of sponsors, follow the logo guidelines. If Google is the sole sponsor of your event or initiative, or playing a specialized role, follow the byline guidelines.

Logo guidelines

When the Google logo appears with other sponsor logos, it should have equal prominence with all the others. Make it the same size and color, and follow these guidelines.

Use only the approved, unmodified logo that is provided to you.

Don’t modify, distort, or add additional elements to the logo. And don’t use the Google G.

done Use the right colors

Use our full-color logo for white or very light grey backgrounds, and use the grey or reverse white logo for darker backgrounds.

close Don’t use busy backgrounds

Don’t use the logo on backgrounds where it would be hard to read, such as similar colors or busy images.

done Use the right size

Match the size of other sponsor logos. Logos come in all shapes and sizes, so you should consider the full area of each logo, not just the width or height.

Our logo should match the size of the other sponsors within the same tier.

close Don’t vary sizes

Don’t make the Google logo bigger or smaller than other sponsor logos within the same sponsorship tier.

done Match the colors

Use the color version that’s consistent with how other sponsor logos are displayed. Whether you’re using single-color or full-color versions of sponsor logos, ours should match to ensure equal prominence.

close Don’t make our logo stand out

Don’t make the color of the Google logo more or less visually prominent than other sponsor logos.

done Follow clear space rules

Use appropriate clear space around the logo, equal to or greater than the size of the “G” in the logo.

Don’t crowd the Google logo by placing it too close to other logos or elements.

Byline guidelines

If Google is the sole sponsor of your event, initiative, or project, or is playing a specialized role, we will likely ask you to use an attribution statement that shows the role Google played, conveyed as a graphic or in plain text (preferred). For example: “[Event organizer] is proud to present [project or event name], supported by Google.”

Final approval

For final approval of your materials, or if you have any questions, reach out to the person you’re working with at Google. They’ll submit your materials to our brand team on your behalf.

If you don’t have a sponsorship

If you don’t have a sponsorship deal from Google, our team won’t be able to review or approve requests for sponsorships. But here are some options.

Services for nonprofits

Nonprofits can work with Google for Nonprofits to apply for free or discounted access to our services. But this doesn’t constitute sponsorship, so you can’t use our logo or make statements that imply endorsement from Google.

Grants for nonprofits

Nonprofits can also work with Google Ad Grants to apply for free online advertising through Google ad services. Again, grantees can’t use our logo because it’s not a sponsorship, but they can use this approved textual attribution if they follow the program policies.

Google.org partners

If you partner with Google.org and want to use our logo, reach out to your partner contact for approval. Grantees can list Google.org by name in annual reports or donor lists, as long as Google.org is listed with other similar organizations.

Not what you need?

View all of our guidance on using Google brand elements