You generally don’t need to submit a request to use our mapping products for the purposes covered in these guidelines. As long as you’re following our Terms of Service and these guidelines, as well as attributing properly, feel free to move forward with your project. But do continue to read these guidelines thoroughly to make sure your use is permitted. If your use isn’t allowed, we’re not able to grant exceptions, so please don’t submit a request.
For commercial uses where our mapping products are used for revenue-generating purposes, such as integrating Google Maps or Street View into a mobile or web app, use Google Maps Platform instead.
Copyright fair use
Your use of our content may be acceptable under principles of fair use (or other similar concepts in other countries). Fair use is a concept under copyright law in the U.S. that, generally speaking, permits you to use a copyrighted work in certain ways without obtaining a license from the copyright holder. Google can’t tell you if your use of this content would be fair use. You may wish to obtain your own legal advice.
Personalizing your map
You may annotate our maps with additional information – like points, lines, or labels. In fact, many of our tools have built-in features that make it easy to do just that. For example, Google My Maps lets you draw lines and shapes on a Google map. We also offer a Styling Wizard and a cloud-based styling tool that allow you to edit the colors of individual map components (for example, changing water to purple), as well as toggle visibility for each component (for example, making roads invisible).
If neither of those fit your needs, you may export an image from Google Earth or Earth Studio, or capture a screenshot from Google Maps, to add custom labels or graphics using third-party software.
While we encourage annotations, you must not significantly alter how Google Maps, Google Earth, Earth Studio, or Street View would look online. For example, you’re not allowed to make any changes to the colors of the product interface or remove attribution.
For Google Earth and Earth Studio content, you’re not allowed to significantly alter our imagery without providing clear context that it’s a simulation, projection, or fictional content.
Use of trademarks
Our trademarks are our valuable assets, and we want to make sure our users and partners use them correctly. These trademarks include the Google Earth word mark, Google Maps word mark, Google Earth logo, Google Maps logo, Google Maps red pin element, Street View word mark, Street View icon, Pegman word mark, the Pegman logo, Local Guides icon, and the Plus Codes logo.
You may use our trademarks to accurately refer to our products or services, as long as such references are appropriate and consistent with our trademark guidelines. You may only use approved versions of our marks, and you must follow all of the general trademark usage guidelines, the Google Maps Platform Terms of Service, and the Street View Trusted badge usage guidelines. The trademark usage guidelines apply even to marks that were previously (but are no longer) used in connection with our products.
Refer to our brand elements guidelines for more information about using our icons, logos, and names.