done Be positive
Only show Google Search being used in positive or neutral ways.
close Don’t use Search for illegal activities
Don’t show Google Search in conjunction with negative, violent, illegal, or controversial activities or search terms.
Google Search
Here are guidelines on how to use screenshots of the Google homepage and results pages in your project.
General guidelines
All uses of Google Search must first comply with our trademark rules, as well as the following guidelines.
done Be natural
Only show Google Search in realistic ways, being used exactly as it actually looks and functions.
close Don’t modify the interface
Don’t alter the way the interface looks, and don’t manufacture, remove, or alter auto-suggest terms or search results.
done Keep our relationship clear
Only show Google Search as a supplemental element in your project.
close Don’t imply an endorsement
Don’t use Google Search in any way that implies endorsement, affiliation, or partnership with Google where such a relationship doesn’t exist, and don’t make it the main focus of your material.
Third-party content
- You’re responsible for getting third-party approvals from relevant content owners for any content you show from Google screenshots, such as from image results pages.
- You must have appropriate third-party approval from relevant content owners if you show any content in promotional material.
Google doesn’t negotiate permissions on behalf of users or content owners. You must contact the image or video owner directly to secure appropriate permissions.
Legal attribution
We ask that you put the following tagline beneath any image featuring Google Search:
Google and the Google logo are trademarks of Google LLC.
You don’t need to ask permission to use screenshots of the Google Search page and search results pages in print for educational or instructional purposes
You may use Google Search screenshots in print for uses such as textbooks, journals, magazines, “how to” books, or other informative materials.
We do not permit the use of Google Search screenshots in print formats such as:
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Advertisements
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Business cards or other promotional materials
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Merchandise (t-shirts, calendars, posters, etc.)
Advertisements
All uses of Google Search in advertisements must be approved by Google.
If you have a contact at Google, have them request approval on your behalf through our brand team. If you don’t have a Google contact, you may submit a request through our request form.
Once you have permission to feature Google Search in your video commercial, it should only be shown in a brief, realistic way that assists the narrative – not to directly advertise your product or business. Refer to our entertainment and media guidelines, as well as the additional guidelines below.
done Be natural and incidental
Only show Google Search being used in an incidental, natural way, such as someone in a car commercial using Google Search to look up information on how to fix their old car, before deciding to buy a new one.
close Don’t search for your brand
Don’t show Google Search being used to look up information directly related to your brand, product, features, or slogan, such as a car commercial showing Google Search being used to look up the price of the car, or how fast it is.
done Make it contextual
Only show Google Search being used briefly, within the broader context of the commercial.
close Don’t make it the main focus
Don’t make Google Search the primary focus of your commercial or begin your commercial with a Google Search. Doing so may imply association or endorsement from Google.
Entertainment and media
If you’re looking to use Google Search in your TV, film, or streaming project, please refer to our entertainment and media guidelines and submit a request.
Integration
Only use approved methods of integrating Google Search into your work.
If you’d like to integrate Google’s search technology into your own website, you may be interested in our Programmable Search Engine to add a custom search box, which allows users to search for content on your site, or include other results from the web.
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You may not otherwise embed, frame, mirror or duplicate Google Search within your own website or application, or use a search bar that redirects users to Google after they submit their query.