All uses of Google Search must first comply with ourtrademark rules, as well as the following guidelines.
Be positive
Only show Google Search being used in positive or neutral ways.
Don’t use Search for illegal activities
Don’t show Google Search in conjunction with negative, violent, illegal,
or controversial activities or search terms.
Be natural
Only show Google Search in realistic ways, being used exactly as it
actually looks and functions.
Don’t modify the interface
Don’t alter the way the interface looks, and don’t manufacture, remove, or
alter auto-suggest terms or search results.
Keep our relationship clear
Only show Google Search as a supplemental element in your project.
Don’t imply an endorsement
Don’t use Google Search in any way that implies endorsement, affiliation,
or partnership with Google where such a relationship doesn’t exist, and
don’t make it the main focus of your material.
Third-party content
You’re responsible for getting third-party approvals from relevant content
owners for any content you show from Google screenshots, such as from image
results pages.
You must have appropriate third-party approval from relevant content owners
if you show any content in promotional material.
Google doesn’t negotiate permissions on behalf of users or content owners.
You must contact the image or video owner directly to secure appropriate
permissions.
Legal attribution
We ask that you put the following tagline beneath any image featuring Google Search:
Google and the Google logo are trademarks of Google LLC.
Print
You don’t need to ask permission to use screenshots of the Google Search page
and search results pages in print for educational or instructional
purposes
You may use Google Search screenshots in print for uses such as textbooks,
journals, magazines, “how to” books, or other informative materials.
We do not permit the use of Google Search screenshots in print formats
such as:
don’t do this
Advertisements
Business cards or other promotional materials
Merchandise (t-shirts, calendars, posters, etc.)
Advertisements
All uses of Google Search in advertisements must be approved by Google.
If you have a contact at Google, have them request approval on your behalf
through our brand team. If you don’t have a Google contact, you may submit a
request through ourrequest form.
Once you have permission to feature Google Search in your video commercial,
it should only be shown in a brief, realistic way that assists the narrative –
not to directly advertise your product or business. Refer to ourentertainment and media guidelines, as well as the additional guidelines below.
Be natural and incidental
Only show Google Search being used in an incidental, natural way, such as
someone in a car commercial using Google Search to look up information on
how to fix their old car, before deciding to buy a new one.
Don’t search for your brand
Don’t show Google Search being used to look up information directly
related to your brand, product, features, or slogan, such as a car
commercial showing Google Search being used to look up the price of the
car, or how fast it is.
Make it contextual
Only show Google Search being used briefly, within the broader context of
the commercial.
Don’t make it the main focus
Don’t make Google Search the primary focus of your commercial or begin
your commercial with a Google Search. Doing so may imply association or
endorsement from Google.
Entertainment and media
If you’re looking to use Google Search in your TV, film, or streaming
project, please refer to ourentertainment and media guidelinesand submit a request.
Integration
Only use approved methods of integrating Google Search into your work.
If you’d like to integrate Google’s search technology into your own
website, you may be interested in our
Programmable Search Engine
to add a custom search box, which allows users to search for content on
your site, or include other results from the web.
Don’t do this
You may not otherwise embed, frame, mirror or duplicate Google
Search within your own website or application, or use a search bar
that redirects users to Google after they submit their query.
Not what you need?
View all of our guidance on using Google brand elements
