It’s great to see our logo being used to show our support of the events and
initiatives we sponsor. If you have a sponsorship deal, here’s the process and
guidelines for you to follow. (And if you don’t, we havesome options.)
An example of how we signal sponsorship.
First you need a sponsorship deal
The general guidelines below are for those who have an active or
upcoming sponsorship deal from Google. If that’s you, have the Googler
you’re working with request approval to use our logo directly from our
brand team, rather than using our standard request form yourself. This
will ensure a quicker turnaround time.
Once you have a sponsorship and you’ve been given approval to use our name or
logo, keep these principles in mind so that Google is portrayed accurately,
clearly, and consistently.
Be specific
Be clear and precise about Google's involvement with your organization or
event.
Don't exaggerate
Don't overstate Google's role or your relationship with Google.
Use helpful language
Use language such as “sponsored by,” “supported by,” or “made possible by”
when referring to Google’s role.
Don’t claim we’re partners
Don’t use words such as “partner,” “partnership,” “powered by,” or
“endorsed by” when referring to your relationship with Google.
Be accurate
Only reference Google for the specific purpose and time period in which
the sponsorship is active.
Don't list past sponsorships
Don’t reference Google outside the context of the engagement purpose or
period, such as on a list of “past sponsors” or in materials unrelated to
the sponsorship.
Visual guidelines
When Google’s logo shows up in a list of sponsors, follow the logo
guidelines. If Google is the sole sponsor of your event or initiative, or
playing a specialized role, follow the byline guidelines.
Logo guidelines
When the Google logo appears with other sponsor logos, it should have equal
prominence with all the others. Make it the same size and color, and follow
these guidelines.
Use the approved logo
Use only the approved, unmodified logo that is provided to you.
Don’t modify the logo
Don’t modify, distort, or add additional elements to the logo. And don’t
use the Google G.
Use the right colors
Use our full-color logo for white or very light grey backgrounds, and use
the grey or reverse white logo for darker backgrounds.
Don’t use busy backgrounds
Don’t use the logo on backgrounds where it would be hard to read, such as
similar colors or busy images.
Use the right size
Match the size of other sponsor logos. Logos come in all shapes and sizes,
so you should consider the full area of each logo, not just the width or
height.
Our logo should match the size of the other sponsors within the same tier.
Don’t vary sizes
Don’t make the Google logo bigger or smaller than other sponsor logos
within the same sponsorship tier.
Match the colors
Use the color version that’s consistent with how other sponsor logos are
displayed. Whether you’re using single-color or full-color versions of
sponsor logos, ours should match to ensure equal prominence.
Don’t make our logo stand out
Don’t make the color of the Google logo more or less visually prominent
than other sponsor logos.
Follow clear space rules
Use appropriate clear space around the logo, equal to or greater than the
size of the “G” in the logo.
Don’t crowd the logo
Don’t crowd the Google logo by placing it too close to other logos or
elements.
Byline guidelines
If Google is the sole sponsor of your event, initiative, or project, or is
playing a specialized role, we will likely ask you to use an attribution
statement that shows the role Google played, conveyed as a graphic or in plain
text (preferred). For example: “[Event organizer] is proud to present [project
or event name], supported by Google.“
Final approval
For final approval of your materials, or if you have any questions, reach out
to the person you’re working with at Google. They’ll submit your materials to
our brand team on your behalf.
If you don't have a sponsorship
If you don’t have a sponsorship deal from Google, our team won’t be able to
review or approve requests for sponsorships. But here are some options.
Services for nonprofits
Nonprofits can work with Google for Nonprofitsto apply for free or discounted access to our services. But
this doesn’t constitute sponsorship, so you can’t use our logo
or make statements that imply endorsement from Google.
Google.org partners
If you partner with Google.organd want to use our logo, reach out to your partner contact for
approval. Grantees can list Google.org by name in annual reports
or donor lists, as long as Google.org is listed with other
similar organizations.
Grants for nonprofits
Nonprofits can also work withGoogle Ad Grantsto apply for free online advertising through Google ad
services. Again, grantees can’t use our logo because it’s not a
sponsorship, but they can usethis approved textual attributionif they follow the program policies.
Not what you need?
View all of our guidance on using Google brand elements
