We often collaborate with partners across a wide range of our products and
programs to help bring the magic of Google to more people. Here are the
guidelines to follow when you partner with us.
If you have an existing partnership relationship with Google for one
of the following areas, consult the relevant guidelines. (If you don’t see
your partnership type listed here, ask your Google contact to help find the
guidelines for the badges or logos you should use.)
If you don’t have an existing partnership relationship with Google,
find out how to get started with the links below.
Google Ads partners/badge
The Google Partner badge is for companies that specialize
in advertising across Google platforms and services. Only
those who qualify for partner status may use the
badge.
The Partner Advantage program is for our Cloud partners.
Badges are given to official Google Cloud Partners only and
are used across individual certifications, partner
specializations, and everything in between.
The Partner Marketing Hub is home to exclusive co-marketing
resources and opportunities for Google’s business partners
across many of our platforms, services, and hardware
products like Google Assistant, Google Play, Android,
Chromebook, Nest, and many more. You must be an existing
OEM, retailer, or developer partner to use our brand
elements.
If you have a longstanding partnership with Google in a way not covered above
and would like to use our logo or other brand elements, ask your Google
contact to reach out to our brand team on your behalf.
Non-partners
Here are the guidelines for individuals and companies who do limited work
with Google but aren’t part of a formal partner program. We don’t allow our logo to be used by individuals or companies who do
business with Google on a limited basis but are not formal partners, as this
may imply an endorsement from or affiliation with Google. Examples of such non-partner relationships include, but are not limited
to:
When your company did short-term work for Google
When a team at Google uses your product or service
When you were a guest speaker for a Google team
When your company was highlighted or featured by Google
When you’re a college or bootcamp whose graduates now work at Google
You may be allowed to reference Google in plain text without using our logo,
as long as such reference is accurate. Reach out to your Google contact for
more information.
Not what you need? View all of our guidance on using Google brand elements
