Insight #3 — Racial Equity

Applying a systemic approach to racial equity is necessary to build sustainable change for our Black Googlers and users.

Marian, Cassandra, & Juan


Hear Vice President of Responsible AI and Human Centered technology, Marian Croak; Vice President of Customer Care & Vendor Management Office, Cassandra Johnson; and Treasurer of Google and Alphabet, Juan Rajlin, discuss Google’s systemic approach to racial equity.

What's working

We’ve made concrete, global commitments to racial equity company-wide, from hiring criteria to leadership accountability, community investments, and new product creation.

Created racial equity commitments and an Equity Program Management Office with input from members of our Black Leadership Advisory Group and Black Googlers Network employee resource group.

Further reading

Explore our comprehensive set of concrete racial equity commitments.

In the workplace

We’re working directly with community leaders and representatives from our employee resource groups to create new internal programs that build a greater sense of belonging.

Building from an idea surfaced by Black Googlers, we introduced a student loan repayment program to help alleviate the economic burden of student debt for those most impacted, especially women and communities of color within the U.S.

Committing to more inclusive practices and policies — and revisiting them when we don’t get them right. In years past, we enlisted Googlers’ help to reduce instances of unauthorized visitors in offices, and we now realize this process is susceptible to bias. Our Global Security and Resilience team has since partnered with a cross-functional working group, conducted extensive research, listened to Black Googlers’ experiences, and developed and tested new security procedures to ensure we maintain the safety and security of the Google community without relying on this type of enforcement.

Created a conversation guide to help managers and Googlers have conversations and show support for the Asian community in response to heightened incidents of xenophobia and racism.

In the workplace

We’re creating more spaces for Googlers to share their stories and increase understanding of experiences with systemic inequity all over the world.

Hosted our first virtual Black Executive Leadership Roundtable in EMEA, “Breaking the Black Ceiling: Representative Leadership Goals, Roles, and the Next Generation,” bringing together over 20 Black leaders to discuss real issues, share experiences, and learn from each other.

Launched a monthly internal panel discussion series led by our Women@Singapore group and APAC employee resource group leads. The program, "You Can’t Ask That," drives awareness and understanding of the experiences of underrepresented groups across APAC.

Black Trans Lives Matters mural spray painted in light blue, pink and white in street intersection.

Photo by Garret Gooch

Centering racial equity for all communities led our PRIDE@ and Trans@ employee resource groups to use Pride month to support and celebrate the Black community and embrace intersectionality in the journey for justice.

In the world

In addition to the teams dedicated to making our core products like Search and Maps more inclusive, we assembled a product task force to prioritize and implement the 500+ product suggestions from Googlers all over the world to help Black users in the moments that matter most.

Phone screen showing black-owned business attribute on Google Maps, featuring photo of two people from Source Booksellers.


After witnessing a surge of online searches for Black-owned businesses in summer 2020, Google’s product teams worked quickly to introduce new ways to help support Black business owners, including the addition of a Black-owned business attribute for merchants, which shows up when people use Google Search and Maps.

Further reading

Learn more about how we took action to support and honor the legacy of Black-owned businesses within Google Maps.

In the world

We’re helping to create economic opportunity for underrepresented communities all over the world, with a focus on Black entrepreneurship and skill-building.

Created a $175+ million economic opportunity package to support Black business owners, startup founders, job seekers, and developers in the U.S., including:

$100 million to Black-led capital firms, startups, and organizations supporting Black entrepreneurs

$50 million for small businesses serving the Black community

$15 million in training to help Black job seekers grow their skills

$10 million to build equity for the Black community in the developer ecosystem

André Barrence in striped sweater speaking into microphone on stage next to yellow chair.

Googler André Barrence, Head of Google for Startups, LATAM.

Established a $1 million Black Founders Fund in Brazil and a $2 million Black Founders Fund in Europe

Doubling the size of our Grow with Google Digital Coaches program to provide free digital skills training for an additional +50,000 Black small businesses across 20 markets in the U.S.

Meet two of the 76 inspiring founders who have received funding from the Google for Startups Black Founders Fund in the U.S.:

Doll Avant, smiling in yellow sleeveless dress leaning against brick wall.


Aquagenuity: Atlanta, GA

Doll Avant is a data scientist and social impact strategist who wanted to address the water-quality health crisis. She created Aquagenuity, a real-time water-quality aggregator that empowers individuals and businesses with critical health information about their water. Doll is an alumnus of the Google for Startups Founders Academy and recipient of the Google for Startups Black Founders Fund.

Christine Izuakor, Cyber Pop-Up founder, smiling in hot pink blazer and black tshirt.


Cyber Pop-Up: Chicago, IL

Christine Izuakor is rethinking how businesses approach the cybersecurity industry. Cyber Pop-Up is an on-demand cybersecurity service platform powered by vetted and highly skilled freelance experts. Its unique model addresses diversity issues in the industry by expanding employment opportunities for underrepresented communities. Christine is a recipient of the Google for Startups Black Founders Fund.

Two people dressed in black sitting at table in restaurant working on a laptop and yellow notebook.

Entrepreneurs Maisha Burt and Allyson McDougal co-founded WorkChew, a service that offers its members the unique opportunity to co-work from local restaurants and hotels in their communities.

Partnering with the U.S. Black Chambers Inc. (USBC) to deliver trainings that help small businesses grow their presence online. With 145 affiliate chambers and 332,000 members across the country, USBC provides leadership and advocacy resources and initiatives to empower Black business owners.

Smiling person wearing eye glasses holding up a Grow with Google certificate of participation.

Grazielle Cardoso receives her certificate in Digital Marketing after attending the Grow with Google program when it landed in Belo Horizonte, Brazil.

Trained over 3,700 Black entrepreneurs, students, and professionals on digital marketing skills through Black Ads Academy 2020 in Brazil.

Established the Reconciliation Action Plan to encourage every Googler to become an active contributor in driving equitable opportunity for Aboriginal and Torres Strait Islander peoples in Australia.

Launched the Angel Investing School, a four-week program for Googlers in the U.S. and EMEA, where participants learned the practice of angel investing. The program saw 24 investors from diverse backgrounds trained, with 20 who planned to make an investment in a Black-founded startup.

In the world

We’re helping to amplify Black voices worldwide.

HashtagYouTubeBlack Voices Fund logo above grid of head shots of Black YouTube creators and artists.

Launched the #YouTubeBlack Voices Fund, a $100 million global commitment to fund programming focused on Black experiences, racial justice education, and to support Black YouTube creators and artists. The #YouTubeBlack Voices Class of 2021 provides dedicated partner support, seed funding, training, workshops, and networking for 132 creators hailing from Australia, Brazil, Kenya, Nigeria, South Africa, the U.K., and the U.S.

Partnered with Google Arts & Culture to honor the legacy of Black history all over the world. In Brazil, we partnered with Museu Afro Brasil to create an interactive online experience that drove awareness and understanding of the Afro-Brazilian experience. And in the U.K., we launched the first digital hub dedicated to telling stories of Black British history and culture.

In the world

We’re making direct investments to racial justice organizations that work toward criminal justice reform and empowering Black communities all over the world.

Logos for organizations: Equal  Justice Initiative, Center for Policing Equity,  and Marsha P. Johnson Institute.

Donated $12 million in support of racial justice organizations like the Equal Justice Initiative, the Center for Policing Equity, and The Marsha P. Johnson Institute.

Committed $1.5 million to support racial justice organizations that empower Black communities across Europe and sub-Saharan Africa, with a particular focus on training and skill-building for entrepreneurs and Black youth.

Cassandra Johnson is the Vice President of Customer Care & Vendor Management Office at Google. Cassandra has long, straight black hair and is wearing a sequined leopard print jacket.

“Being vulnerable is probably the hardest, but most amazing thing anyone can do, and I think a lot of leaders and a lot of Googlers have done that this past year ... if I had to wrap up this past year, it’s vulnerability, it's grace, but it’s also growth.”

Cassandra Johnson is the Vice President of Customer Care & Vendor Management Office at Google.

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