Narrator: In this garage, Larry and Sergey launched
Google, with the mission to organize the world,s
information and make it universally accessible and
Annie Jean-Baptiste (Head of Product Inclusion): We
wanna think about product inclusion as a value and
something integral to how we do business.
Narrator: Oh, hey, Annie.
Annie: When we think about our mission of organizing
the world’s information and making it universally
accessible and useful, it’s the universal piece that
we’re leaning into. So no matter where you are in the
world, who you love, how much money you make, or what
color your skin is, or any of the dimensions that make
you who you are, you should feel that Google’s
products and services are helpful to you in the
moments that matter most. There’s also a huge amount
of evidence for the business case for inclusion. When
we think about innovation, when we have more voices at
the table, it leads for better outcomes for everyone.
We also wanna make sure that there’s access and
opportunity for those groups that have historically
been underrepresented in the product design process.
It’s tough to do this on products that are used by
billions of people all over the world, but that’s why
we have The Three Respects.
Narrator: The Three Respects?
Liane Aihara (Program Manager, Product Inclusion): A
few years back, our company mission was complemented
with a written set of values called the Three
Narrator: All right, Liane, let’s hear ’em.
Liane: Respect the user, respect the opportunity, and
respect each other. As far as product inclusion goes,
the Three Respects mapped to some very simple but
really important principles. “Respect the user” means
addressing the user and building universally
accessible and useful products. A problem isn’t solved
if it’s not solved equitably and for everyone. The
second respect, “respect the opportunity,” means that
there’s a bigger business opportunity when we center
on groups that are historically underrepresented, and
purposefully expanding the surface area of what we
will care about. The resulting product is better for
everyone. The third respect, “respecting each other,”
means that we create space for these underrepresented
users to have a seat at the table as we ideate,
design, and then really building in time to actually
respond to their feedback, and, you know, not just
pushing it off until the next release. It’s especially
critical that we carry this perspective throughout our
entire development process and continue to refine and
learn, even after we ship. We like to call this idea
“Building for everyone with everyone.”
Annie: So that’s how product inclusion stems from our
company mission and is informed by our company values.
But there’s one last piece that’s still missing: the
people. Product inclusion is about balancing the
business and the human case for inclusion. We wanna
make sure that we’re not unintentionally alienating
potential users by bringing those voices to the table
at key points in the product design process. A key way
to do this is to make sure that our teams reflect the
diversity of the world around us. But we also wanna
make sure that while teams are working toward getting
toward that representation, they’re being intentional
about bringing voices that have historically been at
the margins into the center throughout critical phases
in the product design process.