Helpful technology that enables everyone to pursue their goals
Building technology that’s accessible for everyone
Making AI helpful for everyone
ANNIE JEAN-BAPTISTE (SHE/HER/HERS) HEAD OF PRODUCT INCLUSION & EQUITY MASSACHUSETTS, USA
“I'm Dezzie Dimta. I'm a UX designer for the Product Inclusion and Equity team. We have been working on a framework to help product teams at Google assess how inclusive and equitable their product is and how to do better. And we're hoping that as people are starting to adopt this framework, it will help build inclusive, equitable design at the core of the way we're developing a product.”
DEZZIE DIMBITSARA (SHE/HER/HERS) USER EXPERIENCE DESIGNER Paris, France
Guiding principles
To build for everyone, we must build with everyone. Here’s our approach:
Product inclusion and equity can’t be condensed into a list of boxes to check. It involves evaluating the design against an understanding of users with unique needs, preferences, and challenges at various stages of the development process, and holding yourself and the product team accountable to appropriately address these needs. While all inflection points are important, being intentional about centering historically marginalized voices during ideation, UX research and design, user testing, and marketing is key to successful, inclusive outcomes.
We define “usability” as being inclusive of equity, including systemic, historical bias that can inadvertently be built into our products. Through the phases of product development, we ask questions related to the product itself, representation in our processes, availability across all intersections, and accessibility for people with disabilities.
While we continue our efforts to improve our internal representation, we recognize that Google has a long way to go to fully reflect all the users we serve. That’s why we are committed to holding ourselves accountable by investing in comprehensive testing, inclusive research and design, marketing best practices, and data frameworks.
Developing thoughtful tools to help everyone express themselves authentically
SOFIA MUMTAZ (SHE/HER/HERS) ASSOCIATE PRODUCT MARKETING MANAGER London, England
JANI CORTESINI (HE/HIM/HIS) PROGRAM MANAGER, UX SPACES London, England
Connecting everyone with information that puts them in control
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