The Google logo can only be used if you have an existing partnership or
sponsorship and you’ve reached out to your Google contact to secure formal
approval from the Google brand team.
The logo must never be used in a way that implies an endorsement or
affiliation with Google where such a relationship does not exist, such as
being featured on the cover of a book or in a TV commercial.
Use the appropriate color
We’ll usually ask you to use the full-color version of our logo on a white
background. The grey or white versions are also acceptable when there are
constraints.
Don’t modify the logo
Don’t modify or distort the logo, change any colors, or add additional
elements.
Adhere to proper clear space
The amount of clear space around our logo should be equal to or greater
than the height of the “G” in Google.
Don’t overcrowd things
Don’t crowd the logo with images, text, or other graphics that compromise
its impact.
Keep a clear hierarchy
Use the Google logo as a supporting element, in a context that clearly
describes the role of Google.
Don’t overstate Google’s role
Don’t use the logo as the most prominent element or in a way that implies
affiliation or endorsement.
Google or product names You may use the Google name or one of our product names in plain text to
indicate that your product or service integrates with, is designed for, or
relates to a Google product or service.
However, all references must be honest and accurate, and you can’t
incorporate these names into your own name or imply an endorsement by Google.
Read our full trademarkrulesandtermsfor more information. For information about how to use the Google name and
other brand elements in your book or other publication, read our guidance
forBooks, Articles, and Other Content.
Make your relationship clear
You can use a Google product name to show how your product or service is
related to our product.
Don’t use our names in yours
Don’t try to incorporate our product name into your product or company
name, such as Gmail Inbox Sweeeep™ or Google Ads AdProGuys™.
Use language that clarifies
Use “for” to show that your product works with a Google product but is not
affiliated with Google.
Don’t confuse things
Don’t name a social media account, podcast, or other communications in a
way that could be confused with a Google account. For example, use “News
about Google” instead of “Google News.”
Product icons
In most cases, you’re welcome to use our icons in your materials, but make
sure to keep the relationship between our products truthful and clear.
You may use small depictions of ourGoogle product iconsfor educational or informational purposes to indicate that your product or
service integrates with, is designed for, or is related to a Google product or
service – but you can’t imply affiliation with or endorsement from
Google.
Additional approval may be required
Some Google products, like Android, Google Nest, and Google Assistant, may
have specific guidelines or restrictions and require additional approval,
depending on your use. Device manufacturers (phones, tablets, laptops, TVs,
speakers, etc.), retailers, and other co-marketing partners should visit the
Partner Marketing Hub
for more information.
Maintain a hierarchy
Use our product icon as a smaller, supporting element by creating distance
between our product icon and your brand elements.
Don’t highlight our icon
Don’t use our product icon as the primary element or in a way that’s equal
to your brand elements, and don’t lock up our product icon with your own
logo/icon.
Keep the relationship clear
Make the relationship between your product and our product clear. For
example, “Works with…” or “Services we offer….”)
Don’t overstate our relationship
Don’t use our icon without proper context that makes our relationship
clear.
Be distinct from Google
Make your icon or logo look like your own.
Don’t copy our visual style
Don’t mimic, copy, modify, or incorporate our
icons or logos
into your own.
Google brand colors
You may not use the Google brand colors in your own materials, outside of
approved Google logos, icons, or badges.
Don’t use our brand colors in your logo or icon
Don’t incorporate the distinctive Google color combination or pattern into
your own logo or icon.
Don’t use our brand colors as decoration
Don’t use the Google brand colors as decoration on your website, flyer,
etc. or to signal a relationship or affiliation with Google.
Not what you need?
View all of our guidance on using Google brand elements
