How a waterless cosmetics company is growing beyond its goals

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In 2012, from her kitchen in Christchurch, New Zealand, Brianne found a solution to reduce plastic usage in the cosmetic industry, and founded Ethique. Today, she uses Google Ads to sell worldwide, and has prevented 1M plastic bottles from ending up in the environment.

In this story: opportunity , sustainability , small business , Google Ads , New Zealand , industry & commerce

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