Building for everyone, with everyone
Product inclusion and equity is the ongoing work of building belonging through our products, by centering the most marginalized voices at every phase of product creation. We at Google are still at the beginning of this journey, and as we continue on it, we’re sharing what we’ve learned to help drive progress in our industry and beyond.
Things to keep in mind when practicing product inclusion and equity
Consider all dimensions of identity
Keep this (non-exhaustive) list in mind as you build, to ensure you’re considering all identities and how they intersect.
Co-create throughout the process
The people involved in the process shape the finished product. Every team has gaps in representation, and creating a proactive partnership or consulting strategy can help fill them.
Groups that represent the diversity of your company, or any internal groups established to promote inclusion and equity, should be included to inform your process from beginning to end. Participation should always be opt in and employees should be recognized for their contributions.
Sharing your designs with external consultants can help you avoid pitfalls and provide important perspectives at key moments. It’s important to share early while changes can still be made, and again once the experience is more complete.
Experts in accessibility can identify potential usability gaps and opportunities to improve the experience for people with disabilities. These perspectives are helpful throughout but are essential in the prototyping and pre-launch phases.
Ask the right questions at key junctures
All inflection points are important, but asking yourself the right questions during key phases of the design process can help ensure that your team is including diverse perspectives and centering underrepresented voices when it matters most.
1 — Ideate, prepare specifications & design
Questions to ask while focusing on customer journeys, product requirements, initial research, product architecture, workflows, wire frames, design exploration, and data modelsExplore more
2 — Prototype & evaluate
Questions to ask while focusing on mocks, prototypes, research, content and user experience (UX) writing, visual design, motion design, design iteration, frameworks, and back-end systems and servicesExplore more
3 — Build & user test
Questions to ask while focusing on design quality and polish, front-end development, build testing, release management, and quality assuranceExplore more
Product inclusion and equity in action
How inclusive testing helped to improve our camera technology for all
How internal resource groups helped ensure that “the voice of Google” speaks to everyone
Explore more of our belonging work
In Building for Everyone, Google’s Head of Product Inclusion & Equity shares key inclusive design strategies and processes for the tech industry and beyond.Explore the book by Annie Jean-Baptiste (Opens in a New Browser Tab)
Everyone — no matter their location, language, or digital literacy — deserves an internet that was made for them.Find resources on building for the next billion users (Opens in a New Browser Tab)